Your Dream, Built by Hand. Witness the birth of a street icon. Our build series takes you inside the workshop where passion meets performance. This is where we turn “what if” into “what’s next.” Get inspired by the craft, join the movement, and prepare to Ride the Dream.
Step 1: The Build. We buy a stock bike and transform it into a one-of-a-kind street weapon in our 4-part reality series. Step 2: The Gear. You buy a Project 101 Collector’s Keyring to support the channel. Step 3: The Giveaway. Every keyring acts as your entry ticket. We draw one winner LIVE on Facebook at the end of the season.